Weather has a powerful influence on outdoor recreation and activities that are attended in general. Unpleasant weather tends to keep more people indoors. If unpleasant enough, people will not even leave the home. Examples that could cause this include severe storms, ice storms, snow storms and very poor air quality. Staying at home leads people to increasing their TV viewing, cooking and computer use. Nice weather will get a greater percentage of people to head outdoors. This can include such activities as walking the dog, jogging, going to a park, shopping, eating out, traveling and having a cook out. People have different definitions of what is considered nice weather, but nice weather tends to have the following characteristics: sunny weather, light wind, temperature between 60 F and 95 F, good visibility/high air quality, and no threat of storms. Businesses that focus on recreation or outdoor walking love the nice weather days. Examples include gyms, national parks, city parks, tourist attractions, outdoor malls/flea markets, carnivals, fairs, amusement parks, water parks, pools, sports stadiums, and outdoor shows. Business can be much higher on the nice weather days as compared to the lousy weather days. Nice weather brings in more money for many of these businesses. |